Virtual Worlds and Famine

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(reproduced here with permission from the 101 Computer Consultants' blog)

In the years before WWII, Hitler repeatedly told the world he intended to have a war in the East for Lebensraum. There were quiet rumblings that didn't always make the headlines: the renouncement of the Treaty of Versailles, the build up of German forces, and the bold new attitude of Germany at the Olympics. (Did anyone notice that is where the torch relay began?)

Far more interesting were the many new technologies that emerged: the Zeppellin, radio broadcasts around the world. The world was exhausted from the Great Depression. Everyone looked to new ideas for hope.
And the "funny little man from Germany" sounded a lot like a few other fascist dicators, Mussolini and Franco. Who would take him seriously? He was just beating his chest to give his countrymen courage.

I've always looked at the news was more like a conversation between writers than separate factoids.

Famines and Civil War
From the back pages of the Herald Sun today:

UN food agency chief Jacques Diouf (of Haiti) yesterday warned of civil war in some countries because of global food shortages and called for a revamp of the international food system. ...

"Unfortunately, we always wait until there is a catastrophe in this world before we react," he said.

The price of rice, a staple for every country, has more than doubled in the last year. Some rice producing countries have banned exports to preserve the food supply for their own people.

Turn the Page
Turning a page, virtual worlds are seen as invaluable elearning tools. IBM has set up a website to manage its stake in the virtual world, and to protect its virtual property rights. A high level executive manager has been hired to oversee virtual operations.

Australian telecommunications incumbent Telstra last year launched what was said to be the country’s first major corporate presence in the online virtual world. Dubbed “the Pond”, Telstra’s Second Life islands aim to encourage customer interaction while creating new sales and marketing opportunities.

Clever Zebra has developed ready-made corporate complexes that it has made available under the Open Source GPL license. Telstra spent $20,000 to customize a corporate complex on Second Life.
In Melbourne, train conductors use tweetscan to announce late arrivals and canceled schedules. Dell uses the same service to keep its ear to the ground about product approval and marketing opportunities.
Even more startling, Calvin Klein has produced the world's first virtual perfume. -- And you thought scented business cards were a bit much? (Yes, there is a company in Sydney that makes scented business cards!)
Teachers in virtual classrooms use twitter and twitterscan to listen to their students' comments, and react to questions.

Technology
In my online resume, I state flatly that I believe technology can save the world. I believe deeply in the power of communication across national boundaries to prevent catastrophes and bring people together.
There must have been a few like me in 1936 or so, too. Radio was the big thing then. Communication with anywhere in the world at the speed of light. In the light of history though, the record doesn't look so good.

The Flat World is facing its first crises.
None of this stuff was unpredictable.
Overpopulation and food shortages have been discussed for decades. I remember long conversations in the 1970s about it. Food shortages and social changes were the subject of movies. The paintings were gut wrenching. Those paintings and movies are now called "vintage", and rarely available anywhere.
Food shortages cause civil wars and wars between nations. Governments are overturned violently by desperate crowds. How many times has this happened in a lifetime?
Global warming has been predicted by scientists since the middle of the last century. Researchers in the early 1970s found lead levels in the Greenland ice packs were toxic. The levels had been deposited in the ice since the turn of the century, when automobiles started using ethyl gasoline to power cars.

Have we turned to virtual worlds to avoid dealing with the realities of the problems facing us all?
That would be a cruel choice.
One researcher put it plainly: "We have the capacity to feed the world. We have the tools to deliver that food to everyone who needs it." No kidding. The central valley in California is fertile enough to feed the north American continent, with billions of tons of food left over to export. There are other fertile areas around the world which only need to be put into production. The nations of the world have more than enough transport available. The US can deliver rice from the Sacramento delta to anywhere in the world.
The facts are there. International leaders like Jaques Diouf are pointing out the need. What's stopping us?

I live and work in the virtual world. The Internet has been a passion for me since before its inception. Groups of programmers gathered to dream about it, and speak quietly about our experience with its military predecessors, for years before anyone heard of the "Internet."
We knew it could be done.
The virtual world has eclipsed television as an entertainment source in Australia.
The virtual world has proven its value as a business resource, an information resource, and in entertainment. The power of the Internet has opened up the world to all who access it.
It's time the Internet showed how it can help those who desperately need help. Those millions who are not looking for entertainment or money, but for the daily needs of living.
I know this is just one post in a massive blogosphere. I hope a few people see it. More than that, I hope many people act on the ideas I've put forth here. I will place a similar post on all my blogs.
It's time to show the real power of a dream.SEO/SEM in Australia is a special issue for so many reasons. Join me was we explore. It will be a fascinating and informative journey.

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