Thursday, April 17, 2008

Black and White

The orange disk and the brown disk have exactly the same objective color, and are in identical gray surrounds; based on context differences, humans perceive the squares as having different reflectances, and may interpret the colors as different color categories; see same color illusion.Image via WikipediaChannel 7's Sunrise program presented a segment on "Why Dads should be banned from the delivery room." Sometimes you can't help thinking you can make an argument for anything. And someone will, sooner or later.

Black and White
I can make the argument that black is the same as white, for example.
"Black and white" is used to describe an attitude, perspective, or understanding of a topic. In this commonly used context, it doesn't matter which is "black" or "white".
"Black" by itself has a negative connotation emotionally and racially. Other than to describe the color, the word is rarely used. The same can be said for "white." The racial connotation is socially unacceptable, even implying racism. The word is used more commonly than "black" to describe color only because of the broad use of the term "white goods."
The only other common use of the terms "black" and "white" is to "put it down in black and white" which means to clearly state something or write it down. In the modern world, it really doesn't matter what color the text is however. It could just as often be white text, or blue, or green, or any other color.
Therefore realistically, the terms "black" and "white" other than the often misused abstract colors, the terms "black" and "white" are equivalent in use, which is the only meaningful definition after all.

What do you think? Is it semantics - the use of words - the only thing that's important? or is it a dictionary definition which only marginally describes the meaning of the words in the real world?

The arguments presented above are intentionally provocative. Often, I think the same is true for many of the ideas presented in the media, too. Anything that sounds different or contradicts accepted perceptions is attractive to the media -like the topic of the report to ban dads from the delivery room.
The whole point is to grab attention. At some point, you have to think for yourself and be practical.

SEO/SEM in Australia is a special issue for so many reasons. Join me was we explore. It will be a fascinating and informative journey.
Sphere: Related Content

No comments: