Sometimes you wonder why a company builds a website.
A home conveyancing company (which I will not name) provides one of the best examples of the need for SEO. Or is it worst?
The site is done entirely in Flash. No keywords. No description of the content. Not even an ALT tag on the Flash. Only the TITLE reflects the company name. There are no HEADER tags.
It's attractive and easy to navigate in Flash, and presents the company well. But no search engine will see any of that. Because the content cannot be seen by the search engines, the TITLE has no relevancy (as recorded in Whois...)
There are no links to the site. It has not been registered with any search engines or directories. In fact, even if you search on the company name on Google, it will not appear.
The content has not changed since the site was set up over three years ago.
The site is essentially invisible. The popular estimate is that about half the webpages on the Net have not been indexed. This site is one of this silent majority.
SEO/SEM in Australia is a special issue for so many reasons. Join me was we explore. It will be a fascinating and informative journey.
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Tuesday, January 15, 2008
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