Internet advertising wanes in 08

“The economy has had a significant impact on the short-term growth of the Internet advertising market,” David Silverman, a partner at PricewaterhouseCoopers, which contributed to the report, said in a conference call.

Internet advertising in the United States grew to $23.4 billion in 2008, an increase of 10.6 percent from 2007, according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau, a trade group representing online advertisers, as well as PricewaterhouseCoopers.

That was the only category of advertising spending that grew in 2008 other than cable television, which rose 7.8 percent, according to Nielsen figures supplied for the report.

Australia has yet to have an eCommerce boom. For most of the last decade, the infrastructure and installed base just wasn't there. Internet advertising in Australia has largely been limited to imitating conventional marketing.

The former administration was Internet-phobic, releasing constant articles to the press that were intended to scare Australians away from using the Internet and implementing policies that retarded the growth of Internet use for both individuals and small business.
Large business, institutes of higher education, and government were encouraged onto the Net, producing a digital divide that inhibited the development of small business in a more subversive way.

In the last two years as more businesses come to understand the power of the Internet can be applied to their business goals, the influence of the Howard administration has waned.

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